Transcribing rich media, including YouTube Videos and Podcasts, into text content can add real and tangible value to your brand. That’s the main reason that so many successful YouTubers and media entrepreneurs bother to transcribe their videos – they want to add value for a significant amount of the population who wouldn’t otherwise be interested or have the ability to watch their videos.
Although podcasts have been on the scene for a while, they’re still considered relatively new. Many of the younger consumers are now downloading podcasts as their regular form of content, and the number of podcasts available has grown nearly 28 percent in recent years. Because they are becoming so popular, podcasts and YouTube videos are now considered an authoritative way of distributing information and building a brand.
Search Engines and Rich Media Content
Unfortunately, podcasts and YouTube’s Flash/HTML5 videos are not easily searchable to search engines like Google because they can’t index the file content easily. In other words, people who would love your podcasts aren’t necessarily finding them. In order to get mighty Google to actually find your content, you can transcribe your podcasts and YouTube videos, incorporating SEO tactics along the way.
By taking advantage of a video transcription service and publishing your podcasts and YouTube videos on your blog, you can make them searchable, shareable and marketable. The result will be more views, better ranking, increased time spent on your pages and increased traffic. That all adds up to more subscribers and more ad revenues.
Sounds easy enough, right? Unfortunately, transcribing is an art and many video producers simply don’t have the time (or the patience) to do it properly.
How to Properly Transcribe Rich Media Content
If you don’t have the time to transcribe audio files yourself, fear not. iScribed offers universal audio (including podcast) transcription services at very affordable prices. iScribed also has extremely short turn around times, which depend on the length of your video. A podcast lasting about an hour or a little more typically only requires a 48 hour turnaround.
Most podcasters are individuals that are looking to produce videos as a hobby, not necessarily a money-making venture. Because of this, they usually have slim budgets to spend. At least compared to mass media giants. Fortunately, increases in ad revenues for popular channels can easily recoup the cost for the transcription, while simultaneously helping build your video channel or podcast brand and grow your following.
If you produce a podcast or a regular YouTube video, you should consider having your content transcribed and presented on your blog. You’ll be amazed how many more people have access to the content you create once Google and other search engines are able to properly index and search for the content you are offering.
And who better to provide accurate online podcast transcription services than iScribed.com, at only $0.89 per audio minute? Compare that to competitors offering $1-2 per minute transcription services. iScribed’s reviews speak volumes. To get affordable, professional transcripts of your YouTube videos or podcasts, simply create your account and get started.